中小企成長訓練營
SME Growth Bootcamp
專為中小企業領袖而設的成長訓練營，以優化企業拓展業務技能為主要目標。
此5 節密集工作坊是我們的皇牌課程，為進階之路提供必要的基礎。
全方位密集課程，深入淺出，絕對實踐為本，令你極速掌握擬定商業計劃書和簡報、團隊擴管理、資金募集及⾏銷等方面的技能，於專業和個人範疇加速成長，增加機會成為初創界獨角獸新星！
The Growth Bootcamp is especially designed for entrepreneur of small and medium enterprises (SMEs), aims to optimize their knowledges and skillsets to further expand their businesses.
The 5 sessions of intensive workshops are our key signature courses that provide essential fundation to path way for advance level.
We offer a full range of topics, explain profound theories in simple language, and most importantly they are absolutely practice-oriented. Through the workshops, you will be quickly equipped to master the skills of preparing business plans and briefings, team expansion / management, fundraising and sales and marketing. The workshops will accelerate your growth in both professional and personal aspects, and probably increase your chance of becoming a “unicorn” star among startups!
誠邀你把握這LEVEL UP的機會
名額有限 報名從速
Learn To Fly High
蛻變為頂尖企業領導人
工作坊 1
– 推銷投資者
日期：7月7日（星期三）
時間：7-10pm
地點：金鐘統一中心5樓, theDesk
Workshop 1
- Pitching Investors
Date: 7 July (Wed)
Time: 7-10pm
Venue: theDesk, 5/F United Centre, Admiralty
如何令你的企業獲得投資者的青睞? 誰是典型的投資者？他們在尋找什麼投資機會？而你又該如何準備充足？我們將分享撰寫「商業計劃書」和進行簡報的不二法門。此外，你將進一步了解天使投資者(angel investors)和創投基金(venture capital)，往後將大大提高你獲得投資者青睞的機會!
How to make your business appealing to external investors? Who are the typical investors? What are they looking for? What do you need to prepare for them? In this workshop, we are going to tell you what are the fundamentals of a “business plan” document and pitching deck. In addition to that, you will understand more about angel investors and venture capital. After the workshop, you should have a much higher chance to get the deal in your next pitch.
工作坊 2
– 成功營銷
日期：7月14日（星期三）
時間：7-10pm
地點：金鐘統一中心5樓, theDesk
Workshop 2
- Successful Marketing
Date: 14 July (Wed)
Time: 7-10pm
Venue: theDesk, 5/F United Centre, Admiralty
如果你以為提供優質的產品或服務就有麝自然香，那就大錯特錯! 成功的營銷是你的業務成功之道。此工作坊我們將向你展示令營銷活動取得成功的多個關鍵因素，由選擇正確的產品、正確的銷售渠道、建立品牌故事，到採用合適的數碼營銷平台。
If you have a good product or service offering, do you think your customers will come by themselves? Of course not! That’s why you need marketing and make it a successful one. In this workshop, we are going to show you multiple key factors to make a marketing campaign successful. From picking the right product, right channel, building the brand story to using the appropriate digital marketing platform.
工作坊 3
– 資金來源
日期：7月21日（星期三）
時間：7-10pm
地點：金鐘統一中心5樓, theDesk
Workshop 3
- Where to Get Funding
Date: 21 July (Wed)
Time: 7-10pm
Venue: theDesk, 5/F United Centre, Admiralty
你需要額外的資金來擴展業務？那資金從何而來？不同來源的資金孰優孰劣？此工作坊我們將介紹不同的融資方式、資金成本和風險管理策略。如何獲得資金固然重要，但如何管理資金則是令業務擴展計劃成功更為關鍵的因素。
Do you need extra funding to expand your business? Where can the source of funding come from? What are the pros and cons of different sources? In this workshop, we are going to introduce different financing approaches, cost of capital and risk management methods. Getting the funding seems to be the most important thing, but actually how you manage it is much more critical to the success in your business expansion plan.
工作坊 4
– 股東協議
日期：7月28日（星期三）
時間：7-10pm
地點：金鐘統一中心5樓, theDesk
Workshop 4
- Shareholders Agreement
Date: 28 July (Wed)
Time: 7-10pm
Venue: theDesk, 5/F United Centre, Admiralty
為了擴展業務，往往會尋找一個戰略合作夥伴，加入成為公司的股東。你該如何管理這種股東關係？令彼此更緊密地合作所需的條款和條件是什麼？此工作坊我們將介紹各種類型的股東協議和員工激勵計劃。令你能夠成功覓得下一位股東的最合適人選。
Expanding your business, very often, you will find a strategic partner to become part of your company, joining as a shareholder. How do you manage this type of relationship? What are the terms and conditions necessary to bond each other tighter? In this workshop, we are going to introduce various types of shareholders agreement and incentive schemes to you. You will be able to find the most suitable one for your next shareholder.
工作坊 5
– 不可不知的商業法
日期：8月3日（星期二）
時間：7-10pm
地點：金鐘統一中心5樓, theDesk
Workshop 5
- Business Laws You Need to Know
Date: 3 Aug (Tue)
Time: 7-10pm
Venue: theDesk, 5/F United Centre, Admiralty
此工作坊中，我們將分享各類型協議中應留意的重要法律條款：租賃協議、分銷協議、銷售訂單、特許經營協議、股東協議等。透過案例研究，說明忽略這些重要的法律條款對持續拓展業務的影響。此工作坊後，相信你定能從善如流地避免合同中的許多常見陷阱，免招金錢損失。
In this workshop, we are going to tell you the critical legal terms to look for in various types of agreements: lease agreement, distribution agreement, sales order, franchise agreement, shareholders agreement etc. We will also have some case studies to illustrate the impact of missing out these critical legal terms to your growing business. After the workshop, you should be able to avoid a lot of the common pitfalls in contracts that saves you lots of money in the future.
費用：每場工作坊 HK$1,500
（報名4場或以上可享20%折扣優惠）
付款方式：銀行轉賬至以下賬戶：
Career Reboot Academy Limited
012-351-2-020256-0
中國銀行（香港）
*如有必要，課程詳情可能會有所調整。
Fee: HK$1,500 for each workshop
(20% off if registering for 4 or more)
Payment method: bank transfer to the following account:
Career Reboot Academy Limited
012-351-2-020256-0
Bank of China (HK)
* Course details are subject to adjustment, if necessary.
